Design and implement video installations and decor lighting to compliment the aesthetic of the Nike Air Max 720.
Draw inspiration from the shoe itself. “Color needs to strike a balance between amplifying the tech and making it’s own statement.” is a statement about the shoe from Nike VP of Color Design, Courtney Dailey. We would apply that insight to our approach. We would take cues from the designers of the shoes who were inspired by the aurora borealis. We followed the colorways of the Air Max 720 “Sunrise” and “Northern Lights” of blue-magenta, aquamarine, and metallic silver, midnight navy. There was to be a room dedicated as an art installation with our interpritation of a mad scientist’s desk and workshop at Nike’s Department Of Unimaginable.
Just did it.
- Project Management
- System Design
- Complete Event Production
- Logistic Support
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