We were entrusted to design and implement video installations and decor lighting thoughout the various spaces to compliment the aesthetic of the Nike Air Max 720. In addition there was to be a room dedicated as an art installation with our interpritation of a mad scientist’s desk and workshop at Nike’s Department Of Unimaginable.
Certainly we would draw inspiration from the shoe itself. “Color needs to strike a balance between amplifying the tech and making it’s own statement.” is a declaration about the shoe articulated by Nike VP of Color Design, Courtney Dailey. With this purpose in mind, we would apply that insight to our approach. We would take cues from the designers of the shoes who were inspired by the aurora borealis. We followed the colorways of the Air Max 720 “Sunrise” and “Northern Lights” of blue-magenta, aquamarine, and metallic silver, midnight navy.
- Project Management
- System Design
- Complete Event Production
- Logistic Support
Nike Air Max 720 “Northern Lights”
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